High heels and red lipstick are two of the most iconic and powerful accessories in a woman’s wardrobe. They have been used for centuries to denote femininity, power, and sexuality. In recent years, high heels and red lipstick have become even more popular, as women have embraced their power and femininity.
It is no accident why large retail cooperatives spend billions using women to sell every imaginable product and to allure female shoppers. From store location to the design of the store, down to the sound of music. Corporations understand, through extensive studies, that women hold the power of the purse.