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The Reasons Why Women Shop
Why do women shop? Like most things in life, it is equally entertaining and fascinating. Women typically take care of the majority of the household’s needs. In other words, if there are things to have—food, medicine, or whatever—women typically obtain them.
Please allow me to share my personal experience. I’m not sure if any of my kids would have celebrated their birthdays or many other significant events the way they have. I’m not the kind of person who can consistently make things like that happen. However, most women make things like this and more, happens all the time without drawing attention.
As we explore why women shop, it’s important to understand what a care-giver is. Webster defines a care giver as a person who provides direct care, physical, emotional, and support.
Regardless of whether women enjoy this responsibility, they still carry the majority of the shopping responsibility for the family.
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Obviously, women, like men, shop for various reasons. Some of which have to do with defining and maintaining their image. Of course, women enjoy shopping for shoes, handbags, lingerie, dresses, skin care, hair products, jewelry and more. Besides, why women shop often has to do with their mood. It’s been confirmed by the Journal of Consumer Research that women are influenced by hormones. The study also confirmed that women shop for competitive reasons as much as they do for product selection.
Given these points, I encourage you to read “Women Love Handbags” and “High Heels and Red Lipstick“. These two blogs are filled with reasoning, understanding, and acceptance by most women.
I found it fascinating and interesting why women shop compared to men. For instance, while men buy products to impress the opposite sex, women often buy items to impress other women.
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The reason women love to shop is not that complicated. Women love to be adored. Beautiful dresses and great-smelling perfumes are only the beginning. Take a bath in milk and lie on your satin sheets, as Marvin Gaye so beautifully said about women.
However, studies have proven that women are sometimes influenced by their emotions and hormones. According to Professor Karen J. Pine, women display these seven factors:
- Women shop more when emotions, both positive and negative, are running high.
- A significant portion reported that, “they shop to cheer themselves up”, usually providing momentary pleasure but long-term regret.
- Women felt that negative emotions like depression or feeling a bit low were frequently triggered to go on a spending spree—often going into debt to do it.
- Women sometimes feel that shopping is “compensatory consumption,” or makes up for a lack of something missing in their lives.
- Women admitted they sometimes shopped out of boredom or to give themselves something to do.
- Positive emotions like feeling good can also trigger an urge to shop.
- Women admitted to going on a spending spree and spending money they didn’t have when treating others (75%) and to impress others (52%) including loved ones.
Women and Impulse Shopping
Unfortunately, as well as predictably, most of us, from time to time, shop out of impulse. In fact, 75% of Americans shop impulsively.
Why women shop is triggered by a different impulse than that of men. When women are sad, they tend to shop. However, men are triggered by one too many drinks.
Sadly, and unfortunately, impulsiveness can get out of hand because of our get-it, got-to-have-it culture. A lack of self-control can lead to a shopping addiction, which includes:
- continually spending over budget.
- compulsively buying more than is needed.
- hiding the purchases;
- lying about purchases and how much money was actually spent
I’m well aware that there’s a chance this post might be interpreted incorrectly. I love and appreciate all who express themselves as they feel they need to. It’s not my intention to cause divisiveness. Because I am reporting this study doesn’t mean it is my position.
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Women Shopping Affected By Hormones
It is well known that hormones have a variety of effects on us over the course of our lifetimes. Women’s shopping behaviors are also impacted, which was not previously understood.
Professors Karen Pine and Ben Fletcher discovered that Spending was less controlled, more impulsive, and more excessive for women in the luteal phase, or the further along they were in their cycle, compared to the earlier, follicular phase. During this period, women have:
- mood swings
- increased irritability and impulsivity
- impaired memory, concentration, and motor coordination
- dysfunctional behavior with money
- spending more money than they had intended
- unplanned spending or purchasing of items on impulse
Why do women who shop say they feel uncontrollable at this time? However, I’m not sure if this study is qualified to place all women in this category.
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Women Shop For Fun
Let’s not lose sight of a good time. Shopping is the best reward for a woman who has given so much. So what if she buys a couple of pairs of shoes? A pair of diamond earrings and a matching necklace. It may take a purse and a watch to satisfy her urge. The fun of shopping is exactly what it is, “fun.”
Furthermore, what’s wrong with doing what you enjoy doing?
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Conclusion
The reason why women shop will vary, but, an overwhelming reason is that women handle the expenditure of most homes in America. Most women pay the bills, and everything else in between.
It is no accident why large retail cooperatives spend billions using women to sell every imaginable product and to allure female shoppers. From store location to the design of the store, down to the sound of music. Corporations understand, through extensive studies, that women hold the power of the purse. They know that most women are the decision-makers in the home. If there’s something to be purchased, they know who will be doing the buying. Besides, when women shop, they not only attract men shoppers, but they also attract women to purchase what they bought.
Why do women shop? Simply because they have to.
For the most part, most men are clueless about all the things women do consistently in the home. I prefer to overlook impulsive spending here and there. After all, most women are the care takers of the family. Therefore, she may need to give herself a break. It’s her choice, including shopping.
The End
In conclusion, I will leave you with the words of James Ingram, “One Hundred Ways”
Compliment what she does
Send her roses just because
If it’s violins she loves
Let them play
Dedicate her favourite song
And hold her closer all night long
Love her today
Find one hundred ways
Don’t forget, there could be
An old lover in her memory
If you need her so much more
Why don’t you say?
Maybe she has it in her mind
That she’s just wasting her time
Ask her to stay
Find one hundred ways
Being cool won’t help you keep a love warm
You’ll just blow your only chance
Take the time to open up your heart
That’s the secret of romance
Sacrifice if you care
Buy her some moonlight to wear
If it’s one more star she wants
Go all the way
In your arms tonight, she’ll reflect
That she owes you the sweetest of debts
If she wants to pay
Find one hundred ways
Love her today
Find one hundred ways
